A sign of the times

Common Councils considers restricting business signage

By Dave Fidlin

Correspondent

After receiving a favorable vetting through one of its panels, Whitewater officials are one step closer toward adopting an ordinance that, if enacted, would place tighter parameters around signage placed throughout the community.

The Common Council on June 21 held the first of two readings of a revised sign ordinance. The proposed changes came to the council after being combed through by members of the Plan and Architectural Review Commission.

The city has long had a sign ordinance on its books. The document addresses such issues as sizes, lengths and permissible appearance and attempts to delineate between permanent and temporary signage.

The proposed revisions include language regulating signs placed on canopies and awnings, directional signs (“enter,” “exit,” etc.) and sandwich board-type signs that have grown in popularity outside businesses.

The council will hold a second and final reading of the ordinance later this month.

In other recent business, the council:

  • Issued a Class B beer and liquor license to Lil’ Debbie’s Coyote Grill, 132 W. Center St. The issuance was necessary because the business license was transferred from Dennis Salverson to Deb Mischka.

As of July 1, Mischka assumed full ownership of Lil’ Debbie’s.

  • Delayed discussion of the duties and training methods for the city’s neighborhood service officer position. Chris Munz-Pritchard currently holds the position.
  • Discussed plans to install a second layer of asphalt within the Water’s Edge South subdivision.
  • Held a first reading of the proposed rezoning of a parcel within the Whitewater University Technology Park to a general manufacturing designation. The zoning change is linked to future development at the site.

 

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