“Plungers” make their way back on to the beach, where supporters line the beachfront armed with cameras and ready with towels. For some, such as this man, the chilly waters off of Williams Bay beachfront were a bit of a shocking way to kick off the new year. While the plunge has been popular for many years, just as popular is the lake cruise, hosted by Gage Marine, that takes spectators out on to the water to watch plungers dive in from a different angle. (Penny Gruetzmacher photo)