The Walworth County Visitors Bureau reported a 10.4 percent increase in tourism spending in Walworth County from 2011 to 2012.
That is an increase of $56.9 million. The numbers were tabulated by the independent research firms, Tourism Economics and Longwoods International for the Wisconsin Department of Tourism.
Walworth County had the fourth largest monetary increase in the state. Among the contributing factors for local tourism growth was a destination marketing campaign that focused on generating awareness for indoor and outdoor activities from January through March.
“I couldn’t be more thrilled with the report from the Wisconsin Department of Tourism on the increase in spending,” said Kathy Seeberg, executive director of the Walworth County Visitors Bureau. “It’s pleasing to see our efforts impacting the local communities and Walworth County Visitors Bureau’s members. We are definitely going to capitalize on this momentum in the coming summer season.”
The Walworth County Visitors Bureau encourages the public to stop by its new Travel Information Center, 2375 E. Geneva St. at the Lake Lawn Airport in Delavan. The center is open seven days a week from 8:30 a.m. to 4:30 p.m.
Locals and travelers can peruse information about attractions, shopping and dining options throughout Walworth County. The center also has a picnic area and complimentary Wi-Fi.
