By Dave Fidlin
Correspondent
With serene imagery depicting a body of water, other natural features and a picturesque building, the City of Whitewater’s official logo has been well received, municipal officials say.
But there are drawbacks.
Matt Amundson, parks and recreation director, and Cameron Clapper, city manager, discussed with the Common Council on April 19 a possible revamp to the existing logo, which has been in use the past few years.
“The current logo, while attractive and colorful, is difficult and expensive to reproduce, especially when printing (it) on clothing or equipment,” Clapper wrote in a memo.
At times, city staffers have used a modified version of the existing logos “to mitigate the difficulty,” Clapper said, but that option calls for a black-and-white backdrop that takes the vibrant imagery out of the color variation.
Amundson, who noted the discussion point first came up at a recent Parks and Recreation Board meeting, shared with the council a number of options that play on the Whitewater name and branding.
Oregon, Wis.-based Thysse Design provided city officials with a dozen logo options. Each logo prospect has no more than four color schemes, which could address some of the current difficulties. The current logo has seven color variations.
“The new proposed designs would be less expensive to print and duplicate,” Clapper said. “They also leave room for flexibility to switch out text below the logo so that individual departments and divisions could be identified while maintaining continuity of the city-wide image.”
The council did not make any firm decisions on a new logo, and further discussion is anticipated in the near future.
