The SweetSpot in Whitewater changed leadership recently but the new owners said they do not plan on making any changes. From the left: new owners Elena Schleusner and Jacob Gildemeister, are shown with prior owners Peggy Race, Karen Moline, Lacey Reichwald. (Submitted photo)

The SweetSpot, of Whitewater, underwent a recent ownership change, according to an announcement.

Jacob Gildemeister and Elena Schleusner purchased The SweetSpot Cafe and Bakehouse from the previous owners Lacey Reichwald, Karen Moline, and Peggy Race effective Aug. 31.

“We are so thrilled about this opportunity,” said Lacey Reichwald. “We know that The SweetSpot is in good hands and will continue to thrive as a community hub under new ownership. We’re so grateful for the support of our community these past years and we hope our fans will embrace the new owners with the same support.”

Jake and Elena have owned and operated the Whitewater Cinemas since 2018 and will continue to operate that business.

The new owners are both alumni of University Wisconsin-Whitewater and have a strong connection to the Whitewater community. They are eager to take over operations of The SweetSpot and continue its legacy as a hub for community members, students, and visitors.

There will be no interruption in business due to the sale and, according to Reichwald, customers should hardly notice a change at all.

“Elena and I have been working together for a while now, to get her up to speed. Plus, I’ll be around for further consulting as needed and my mom, Karen, will still be working for The SweetSpot as a cake decorator,” Reichwald said.

The hours of operation will be remaining the same as well.

Any previously placed bakery orders will be fulfilled without change.
Moline joined back in early July by Ashley Valentine, a cake decorator and friend of the new owners.

“It was exciting and a big relief to learn that Jake and Elena had someone in mind for the bakery side of things. Ashley has been great to work with. We wanted to make sure that our customers could continue to get awesome cakes in the future and with Ashley, they will,” Moline said.

Reichwald said the predicted smooth transition can also be attributed to seasoned Cafe Manager, Jenna Karsten.

Karsten has been with The SweetSpot for six years and has managed the Downtown location for four. She will be continuing on in her role under the new ownership.

The rest of the 18 current staff members will also remain in their current positions.

“Jake and I couldn’t be more excited for this opportunity,” said Elena Schleusner. “Whitewater is our home, and we are committed to serving this community however we can. The SweetSpot is known to be a ‘home away from home’ for many visitors, and we are honored to continue providing that welcoming space for the community.”


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