Downtown Whitewater unveils new street banners

City crews and Downtown Whitewater Inc. volunteers removed holiday snowflake decorations and installed new light pole banners on Jan. 15.

In 2018, Downtown Whitewater Inc. designed and printed new light pole banners for the downtown.

And the board of directors decided unanimously to produce something different from the logo-based ones of the past.

“We’ve added a message to banners because one of the most important parts of any city, neighborhood or area is a sense of community,” DWI Board President Lisa Dawsey Smith said in a news release.

“We hope that each member of the community will feel the same sense of connection to Whitewater that we do. Whether you are simply passing through, here for a degree or here for a lifetime, we truly hope that Whitewater will always feel like home to you,” she stated.

The banners feature four different images: one is a traditional Wisconsin fish fry, photographed with the assistance of local restaurant 841 Brewhouse; a second is of a multigenerational family photographed by UW-Whitewater graduate Leslie Jones; a third is a shot of a child playing with sidewalk chalk, another Jones photo; and the fourth is a photo of Fran Achen, whose studio was located downtown, that his family provided.

For information, contact: Sarah Liedtke at or 262-473-2200.


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