Groundbreaking on Sept. 11

Noah Clarksen gets his face painted during a series of free public events at UW-Whitewater’s Community Engagement Center (the former Sentry building at 1260 W. Main St.) earlier this year. The university has scheduled a groundbreaking ceremony for Sept. 11 to kick off major renovations at the site. (Tom Ganser photo)

Work to begin on UW-Whitewater Community Engagement Center and new hotel

Collaboration and creativity are driving plans for the University of Wisconsin-Whitewater’s Community Engagement Center and a new hotel on the city’s west side.

The site, located at 1260 W. Main St., will undergo a major redesign, including the construction of a privately owned and operated 70-room Fairfield Inn & Suites on the south side of the property.

The university is leasing the existing 52,000-square-foot building to the north, which previously housed a Sentry grocery store, which will be transformed into a state-of-the-art hub for faculty, staff, students and community members to engage in learning, projects and research.

A groundbreaking ceremony is schedule for 10 a.m. Tuesday, Sept. 11.

“For 150 years, UW-Whitewater has been dedicated to serving our communities, and we are proud to be a partner in bringing a hotel and the Community Engagement Center to the region,” Chancellor Beverly Kopper said in a news release.

“I want to express my appreciation to the UW-Whitewater Foundation, which previously owned the property and saw the potential for this space to serve the educational and hospitality needs of the community. This project is an example of the outstanding cooperation between UW-Whitewater, the foundation, the City of Whitewater, the developer (United Development Solutions) and the Wisconsin Housing and Economic Development Authority, which helped make the project a financial reality.”

According to the release, the engagement center’s mission keeps with the Wisconsin Idea, that the people and resources of the university stretch beyond the boundaries of campus to positively impact lives across the state.

“We envision this building as a place where everyone can collaborate to find creative ways to make a difference in our communities,” Kopper said in the release. “We also will expand and enhance our training and certification programs to serve even more students and adult learners.”

The facility will house:

  • Business development centers that support entrepreneurs and business owners with consulting, market research and educational and other services
  • A safety lab to train future workspace inspectors about the proper techniques using hands-on experiences
  • Clinical suites for counseling, speech pathology and social work faculty and students to serve patients and clients
  • An art gallery and studio to display UW-Whitewater’s permanent art collection, welcome visiting artists and provide archival storage
  • A computer testing center for students and community members to complete certifications and fulfill degree and licensure requirements
  • Continuing education services to facilitate adult outreach and training opportunities

In addition, the center will feature dedicated classrooms, meeting spaces, conference rooms and co-working areas to host training sessions, workshops and other programming.

“The Community Engagement Center is being redesigned with an architecturally industrial vibe that allows for innovative and flexible spaces,” said Grace Crickette, vice chancellor for administrative affairs. “Some areas will feature roll-up garage doors so that visitors can see learning as it happens.”

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